GE Study Proves Consumers Respond More to Shared Content | Digital - Advertising Age

GE Study Proves Consumers Respond More to Shared Content | Digital - Advertising Age:

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Tablet Ownership Almost Doubles and Friends Call

My iPad setup

If you did not already have an iPad or other tablet before Christmas - you probably do now. Tablet computers were the rage of the holiday. The number of adults with a tablet went from 10% to 19% in less than a month (Pew Internet & American Life Project). If you include e-readers, the market penetration among adults is 29%. Apple was so successful that they overtook Exxon as the largest company in America.

A number of my friends were among the fortunate recipients of the new iPad. I languish away with my iPad 1 - such a slacker! Anyway - I did get a number of emails from people asking about my favorite apps - so here goes:

I use Hootsuite for monitoring social networks including linkedin, facebook, and twitter feeds. It is super handy when I am at conferences or meetings.

I use Evernote for taking notes and capturing webpages.

I have a lot of media apps - CBS, NBC, Fox, ABC, ESPN, WSJ, NYTimes, Washington Post, Sun (London and Hong Kong).

I have all of the productivity tools for pdf, word processing(pages), spreadsheets(numbers), presentations(keynote) - love that. By the way - if you want to use your iPad for presentations, you can pick up a connector at any apple store.

I use iCloud to keep all of my contacts and calendars etc. synchronized across all devices.

I like DropBox for storing and sharing large documents and images that cannot be emailed. This is a really handy way for me to save my presentations to my iPad, and make them available at conferences for the audience to download.

I use a number of publishing tools to manage my websites - but I do not suspect that those are important to many of you. For example - I use the Blogger app for this blog and the Wordpress app for WAV Group.

For movies, I use Netflix, but also use the Ted App a lot for inspired videos. I also have HBO Go, which comes with my cable subscription.

For real estate, I use zillow, trulia, Century 21 and Realtor.com's apps. I must confess - I really do not use them a lot - more for research purposes and to watch what everyone it doing.

I like Yelp for restaurant ratings, but also use Foursquare. I make reservations using OpenTable when necessary.

I use the Kindle app for purchasing books - more selection in the amazon store than the Apple Bookstore.

I like TripAdvisor for foreign travel - it was great in Italy last summer.

Our Choice is a really cool environmental app done with support from Al Gore - it is a great tool for teaching children about the environment. It really explores the bounds of interactive magazines.

Whistle turns my ipad into a phone - that is cool.

If you have a company or market a product - you may want to take a look at this article - it has a lot of breakdowns on who is adopting these handy mobile devices. The Men vs. Women may surprise you.
Tablet Ownership Almost Doubles Over Holiday Period:

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sunrise sunset

The central coast of California provides its residences with amazing sunrises and sunsets. The Pacific Ocean sashays up to rolling hills and vineyards, reaching up to foothills framed by panoramic mountain backdrops. We like it.

Sunrise this morning was spectacular, but it inspired me to think about perspectives. As I saw the sunrise, someone else on the planet saw the sunset - why the two terms for the same event?

Sunrise and sunset are different from life and death. They are more like two sides of a coin - the same thing, only made different by the side you see.

A long time ago I was the student of a great professor (Charles Talliaferro) of philosophy of religion. My young mind could not help to hold passionately to "my beliefs" until one day, he made me switch. He forced me to argue against my positon; and in doing so, he changed the way I think about so many things in life.

Is the media failing americans

I listened to the coverage of the results of the recent victory of Newt Gingrich had in the recent primary. There was not a single mention of the policies that he will bring to office if elected. The 2 hours of coverage was focused on three topics: Mitt Romney's tax returns; Newt Gingrich's open marriage proposal; and Newt Gingrich's consulting contracts with Fannie Mae. There was no mention at all of Ron Paul or Rick Santurum. How will the voting American find the real information that will inform their voting decisions? Here is a history lesson: Many Thanks to UBS financial Advisor - Art Cashin for the valued reminder that the media can be dangerous.  On this day (+1) in 1897, Joseph Pulitzer's New York World featured the first newspaper comic strip called "The Yellow Kid." Among the growing immigrant population of New York, the new comic was an instant success. But William Randolph Hearst's N.Y. Journal wasn't willing to let Pulitzer succeed, so Hearst began a circulation war. The two dailies became aggressive and waged their war over the concept of war - war with Spain - war over Cuba.