Late Technology Adopters
|Technology Adoption Curve|
Something amazing happened across the world last week. It has been happening for years, and the impact is really quite profound. Grandparents and Great Grandparents are getting laptops and iPads for Christmas. It is changing the world in the most profound way.
This group represents the last horizon for growth in technology adoption. Depending on the person people over 65 today are either in the late majority or laggards.
I watched this video a couple of times, because it is real - and cements the role that technology plays in our lives - everyone's life today.
The first thing you will see in the video is that this is the BIG Gift for Grandma. The entire family was in on it.
Take a look at the couch. This event is at her daughters house, I presume. The child is a Techie, or at least a Facebook fan. There is an embroidered Facebook Pillow with a Like button on the couch. Couture!
As she opens the package, tears of joy stream from her eyes. This gift has extreme meaning for her, and she is expressing upmost gratitude to her loving family. The laptop has the significance of indoor plumbing, or a gas stove. It represents a big step from poverty to luxury, or ignorance to intelligence. Having a laptop is a status measure among her peers.
A family member chimes in "We got her an external hard drive so we can store thousands of hours of movies on it for her."
There is instant talk of Accessories and Lifestyle decisions. One family member suggests a Hello Kitty carry case. Grandma instantly recalls a case she owns (practical) that may work. She is thinking fashion and how she will integrate this into her attire. Her life image is changing.
Dell should be happy. There is good brand representation of the logo in the video, and even a home run testimonial as one daughter says "I have a Dell, I have had it for three years and not had any problems with it." Then, under her breath "except for battery life, but that is probably my fault."
As she opens the box and pulls out the computer, the tears return. She is having a hard time composing herself. She has her companion dog sleeping next to her. Notice how the dog scampers off when she pulls the computer out of the box. The dog is definitely going to play second fiddle to the computer now.
Notice what happens to the instructions. They are tossed to the side. At least we know that the stereotype of men not reading the instructions is not lost on older women. They have adapted the trait. If anyone expects instructions to be read - think again.
Alas, within 60 seconds, the icon is revealed - "It is shiny and beautiful," she says. Tears return to her eyes.
The camera daughter who purchased the item admits that there was "great emotional stress in buying a Windows computer." A glimpse into the ever requisite debate of Mac vs. PC. I presume that the children discussed it, and the majority overruled the minority.
"It is the most beautiful thing,"she repeats tearfully. Then the crowning moment: "I will have to Tweet or Facebook that," she declares. She is hanging with the cool kids now - and is joining the social media revolution.
Enjoy the video - watch it a few times.