Report: Consumer Media Usage Across TV, Online, Mobile and Social | Nielsen Wire
Clearly Television is the leader. It has been around since 1920 - quite a run - currently reaching 290 Million people in America over the past 90 years.
By Contrast - the Internet did not start to be commercialized until the early 1990s. In in its short 20 year life it has grown quickly - up to 211 million people. In some way, I think that the internet bubble was not really a bubble. The growth has been enormous.
Mobile is even bigger than the internet - reaching 232 million people - an is likely to be the the first to pass television in adoption. Mobile phones emerged about the same time as the Internet - also about 20 years old.
But everything is growing faster. Take a look at mobile web - 116 million consumers have adopted already. This has happened since 2007. Outrageous Growth.
But wait, there is more... Marketing Charts released the results of a Deloitte survey today that indicates that 9% of consumers have cancelled pay TV in 2011 (about 28 Million) and are getting their TV from the Internet. Moreover, another 11% say that they plan to cancel their plan in 2012 (another 30 Million).
By my charting, it would seem that television is on a path to be overtaken by mobile and internet by 2015 or 2016.
The links to the dates showing when these technologies evolved are links to Wikipedia - it is interesting to read the descriptions - be sure to take a peek.
Take a look at this article from Nielsen.
Report: Consumer Media Usage Across TV, Online, Mobile and Social | Nielsen Wire:
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