When will companies learn to tell the truth in marketing?
This new admission by the Sprint CEO affirms that they cap data use for 1% of their subscribers. This makes all of their marketing pure B.S. Lies!
Why would a company like Sprint risk its reputation by knowingly marketing a fib to consumers with a multi-million dollar ad program? They set themselves up for #fail.
According to Tech Crunch - in today's investor call, the Sprint CEO Hesse fessed up saying that"“For those that want to abuse it, we can knock them off,” "Sprint pares back data use for about 1% of users, a practice known as throttling."
Here is a quote from the Tech Crunch article. Go back and watch the ads if you don't already know them by heart (link below).
From Tech Crunch: "Of course, a “truly” unlimited plan isn’t at all feasible — data costs money, and when 1% of your user base is costing you as much as the next 10%, or 20%, or 50%, you have a problem. But if you’re going to have the gall to call out the competition and outright claim “No throttling, no metering, no overages” in your advertisement, you should probably, you know, not do those things."
I went to buy a phone from Sprint, but stopped when I read this fine print about the "Unlimited Data Plan Details"
I will not be buying Sprint.
Even Sprint’s “Truly Unlimited” Plan Isn’t Truly Unlimited | TechCrunch:
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